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Plan To Succeed With Information Product Creation: Why You Need To Split Your Process Up

One of the keys to succeeding in information product creation is to break the process up into discrete steps. This frequently isn’t an instinctive reaction for the typical information marketer. Especially on the internet where small sized learning products are the norm.

However, it is extremely important to your ultimate success. In fact, I would go so far as to say that if you don’t do this you probably won’t succeed… even when you are starting out let alone as you move forward.

Your product creation system should do this for you if only to help you to understand the overall task.

But why?

In this article, I’m going to ignore chunking and focus on the practical aspects. That’s not to say that chunking isn’t important. It is. It’s important to understanding and to learning the process. But while you can use the same chunks as you move forward, long term your focus needs to be on the operation of the system not the understanding of it. Unless of course you are constantly training new people!

So why is chunking important to long term use of the product creation process? (Yes, I know systems design uses a different term for this process but I’m not teaching you systems design. So I’m going to use the word learning content designers use.)

The first reason that having individual discrete tasks is important is one of schedule estimation. Frequently it is very difficult to estimate how long the total task of creating a product will take. After all, the size and type of the products matters as does the number of products in your product funnel. And those are just the most obvious elements. However, estimating a discrete task is often much easier. The total can then be estimated as the total of the discrete tasks.

Secondly, scheduling a large task can be problematic. However, by segmenting the task into a number of discrete tasks, you gain a much greater flexibility in scheduling. Not only that but as your business begins to add people you are able to schedule multiple people to the product creation.

Finally, segmenting a large task into smaller discrete tasks allows you to have much better control over the product creation. This affects two different areas — status and quality.

By segmenting your process into discrete tasks you are able to schedule and record the progress at much more detailed level. As a result you are more in control of the status of the product creation. You know what everyone is doing. When they should complete it. And how much it should cost. You also know exactly what has been done.

You also improve your overall quality. Instead of waiting until everything is done you can check quality as you go. This allows you to immediate react to low quality products without absorbing their costs. This means that you have less rework and your rework costs less. And if the product is not going to meet its quality requirement you will know about it in time to stop the development, change the requirement or fix the product.

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Study In Singapore – A New Destination For Overseas Education

Singapore is home to the region’s best educational institutions, offering students world-class courses that focus on creativity, innovation and entrepreneurship. Though the Singapore government is yet to publish country wise figures, Overseas Education Consultants say the number of Indian students picking that country has been rising nearly 20% a year since 2009.

Singapore is one among the top ten educational destinations in the world. According to many Foreign Education Consultants the country seems to be a preferred place for Indian students owing to the following reasons:

Hub of education excellence:

The country’s education program proudly boasts of a primary and secondary school system that is competitive, international and encourages young minds to be analytical. In an inspiring and conducive education environment, Singapore provides high quality of teaching and research. More than 16 leading foreign universities have set up centers of excellence in education and research in Singapore. Private education organizations have also made their presence felt as centers of quality education. To secure a place in these prestigious educational bodies, foreign students are required to prove their efficiency in English language, thus making IELTS Classes a must for the non speakers of English.

Affordable quality education:

Compared to other developed countries, tuition fees are affordable and the cost of living in Singapore is still significantly lower. With Singapore’s tradition of meritocracy, talented students who need financial assistance can find the help they need in form of scholarships, bursaries and study loans. In fact, securing financial assistance is much easier in Singapore than in other countries. Authorized Visa Agents can provide proper guidance in getting scholarship to the eligible students.

Close proximity and familiar culture :

Study Visa Consultants are of the opinion that international students more often choose study destinations in close geographical proximity to their own country. Since the founding of modern Singapore by the British in 1819, the mass migration of Indians to Singapore to seek work has resulted in Singapore having one of the largest overseas Indian populations. This is one of the prominent reasons the applications for Singapore Student Visa are in surge.

Job prospects after completion of studies:

Once a student completes his/her education in Singapore, they are required to obtain a Singapore Work Permit or pass from the local employer which allows them to work with the employer till the time the work pass is valid and after that the same student can apply for permanent residency. Students who have to undergo practical training in organizations in Singapore as part of their course curriculum will also get a work permit and subsequently the same can lead to a work pass and permanent residency as well. Thus, a student can immediately, on completion of studies, get into the workforce.

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Are You Killing Your Small Business?

What you do and do not do on a daily basis has a long term compounding impact on your Small Business success. Depending on the approach you take and the level of self-sabotaging you engage in will have real effects on the outcome of your business, including whether or not you are actively killing your Small Business.

What does killing your Small Business mean?

Killing your Small Business means that you may be making decisions that are sabotaging your business success and unwittingly committing to a course of action that will eventually see you fail.

It is about the self-sabotaging behaviours that people employ on a conscious and subconscious level to stop themselves from being successful, to slow things down or to completely undermine their goals.

It is a bad habit that can cost you your Small Business;

It is a bad habit of ego-centric, failure enduring decisions etc that do not serve your highest purpose;

It is allowing fears to drive your Small Business direction and kill it from the inside out. Often this is a slow and painful death – one small decision, action or inaction compounding over time.
What does killing your Small Business look like?

Imagine that you decide to put on an event to show off your services and bring in more clients/customers, more money and build your business. As a result of this decision, you go about setting up the event, sorting out the details, thinking about the costs and considering what profit you will make. You’re excited and ready to go, but, then something strange happens and you lack the motivation to do the basics well to get the message out there to your niche audience. You find yourself unwilling to step out of your comfort zone and be vulnerable.

Worries begin to fester about your ability to pull the event off;

You worry that people will see you as an imposter;

Fear takes root and all your decisions and actions are now run through this internal filter;

You think about giving up;

You think about retreating because it all seems to hard to get off the ground;

You may even worry that you will have too many people show up for the event and what will you do then?
Fear burrows deeper in your gut and whispers, “Who do you think you are? You know you can’t handle it, you’re not ready, you need more time. You’re a fake, fraud and you’re not going to cope if they all come.”

Subconsciously you sabotage your every effort to grow your business through inactions and not following through. You now live in Excuse Central! You feel overwhelmed and the last thing you want to do is take action.

You may be asking, what person in their right mind would be doing this! It’s insane and it doesn’t make sense.

But from an emotional safety perspective it makes perfect sense to the Small Business Owner who fears too much success too soon. They may fear not being able to handle the abundance and prosperity that could flow from their awesome idea.

I never said it was rational.

Internally their subconscious seeks to keep them safe through avoiding situations that have the potential to be successful.

Say hello to procrastination!

This kind of self-sabotaging behaviour may not even be something that they can see themselves, however, anyone around them who is trying to help them get off the ground and grow their business can see it. Bystanders are often fraught with frustration as they watch you abort your best efforts.

If a bystander tries to intervene when the Small Business Owner is not ready to receive their message of how to help, it can lead disagreements, resentment, anger and parting of ways.

Fear and an out if balance ego that feels threatened are insidious weeds that, if left unchecked, can become an out of control jungle of compounding self-sabotage behaviours that have a flow-on effect, resulting in you actively killing your own Small Business.

Where to from here?

If you have begun to see yourself in this scenario, that is a good thing to acknowledge. Admitting that you have a fear that holds you back is an empowering step forward. It is an opportunity for you to explore what is really going on inside you.

Check in with yourself to see if your ego has flared up in response to help and give humility a go, you may just end up being more successful than you thought and experience greater support from like-minded people;

Reflect on what you are doing or choosing not to do. Ask yourself the hard questions to get to the deep reason as to why you do not want to be successful right now;

Consider what might be holding you back from success and nip fears in the bud because honestly, having too many people want to attend your event and know about your Small Business is a good problem to have!
Daily reflection on your thoughts, behaviour and resistance will help you to avoid killing your own Small Business.

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